The music economy · now live in Jaipur
Music isn't moving. So nobody's getting paid.Make the music move — everyone wins.
The music industry is broke — not because of any one stakeholder, but because everyone builds for a stakeholder instead of for the music itself. Streaming for listeners. Distribution for labels. Ticketing for venues. Each a silo.
The real product is the music.
Everyone around it — artists, venues, students, hosts, studios, fans, labels — is a stakeholder. Focus on any one of them and you get another silo. Focus on the music being able to move — to be performed, taught, recorded, funded, shared — and on value being created and exchanged around that movement, and every stakeholder is paid as a consequence.
That's the whole bet. Guitaa isn't the point — the movement is. Guitaa is just the connective tissue that lets it happen: one identity for everyone, one set of rails for value, four ways to exchange it.
Cash · Barter · SurCoins (credits) · Royalty-share
Real situations Guitaa solves
Everyday friction in music — handled by one set of rails.
“A cafe needs a Friday act by tomorrow night.”
Post the slot, get bids with clips + ratings, compare them side by side, book one — money sits in escrow until the show happens.
“I’m an artist between gigs and rent is due.”
Teach what you already play. Students book session packs; you’re paid for each lesson the moment it’s done.
“We’re touring and can’t afford hotels.”
Trade sets for a bed. Hostels list stays priced in SurCoins; you earn credits gigging and spend them on a place to crash.
“My track needs a real mix but I have no budget.”
Hire a mixing engineer milestone by milestone — or offer a small royalty share instead of cash, and pay from the upside.
“Fans want to fund our EP that doesn’t exist yet.”
Run an all-or-nothing campaign. Pledges are only charged if you hit the goal; funds release as you deliver.
“A venue stiffed me / the artist no-showed.”
Every deal runs on escrow with mutual reviews, disputes, and an admin backstop. Trust is in the rails, not a handshake.
A peek inside
Built and running — here's what it actually looks like.
Discover artists
Cross-role reputation — gigs played, ratings, verification — on one public page.
Learn from working artists
Trial a lesson, then a session pack — protected by per-session escrow.
Backstage — hire the pros
Editors, mixing engineers, studios. Pay milestone by milestone, or in royalty share.
Back a recording
Rewards-based, all-or-nothing crowdfunding — charged only if the goal is met.
Venue dashboard
Post gigs, compare bids, manage bookings and payouts in one place.
The economy, instrumented
GMV, payouts, KYC, disputes, credits, GST and royalties — one ops console.
When music moves, this is what each side gets
Same fabric, many sides — value flows where the music goes.
Artist
Gives performances, teaching, creation
income from every direction — one identity, many roles, reputation that compounds across all of them
Venue & wedding planner
Gives stages, money
the right act in your room fast — post, compare bids with proof, pay into escrow
Student
Gives fees, attention
learning from working artists, not just teachers — pay per session, protected by escrow
Teacher
Gives lessons
a second income from what you already play, on the same profile you gig with
Hostel & co-living
Gives a place to stay
performances and footfall — credits make 'play for a bed' liquid
Editor, engineer, studio
Gives production work
paid per milestone, or a royalty stake in the upside you helped create
Fan
Gives money, attention, word of mouth
real closeness — follow, tip, back the record before it exists
Label & funder
Gives capital, distribution
talent to fund and royalties routed natively — A&R signal from real traction
Brand
Gives sponsorship
actual music moments to back, not banner ads
One identity, many roles
A student on Monday can be a performer on Friday and a producer next month — same profile, reputation that carries across every role.
One bid, every loop
A cafe gig, a lesson pack, a mixing job, a hostel residency, a record being crowdfunded — all the same primitive: need, match, agreement, escrow, release.
Escrow makes it safe
Money — rupees or credits — is held until the music is delivered, then released. Every paisa accounted for. Trust is built into the rails.
Phase one is gigs. The economy is the goal.
We start where money is clearest — artists playing venues, in Jaipur. Then learning, credits & barter, production services, fan support, royalty-share funding — each on the same identity, the same reputation, the same rails. Not seven apps. One economy.
Guitaa is just a step. The point is the music — moving, creating value, exchanging it.