Make the music move.Everyone gets paid.
One system for the entire industry — artists, venues, students, teachers, studios, hosts, fans and labels. Post a need, match with proof, and let escrow protect every payment until the music is delivered.
Cash · Barter · SurCoins · Royalty-share — four ways value moves, one set of rails.
Why we're building this →
1
account — every role you play
9
stakeholder types, one system
5
money loops, one balanced ledger
100%
escrow-protected, both sides
The problem
The industry runs on a patchwork
Every deal in music is stitched together from tools that were never built for it — and the person making the music is the last to get paid.
Today
- ✕Deals live in WhatsApp groups and DMs
- ✕Cash in envelopes, terms on a handshake
- ✕Spreadsheets, screenshots, lost receipts
- ✕Chasing payment for weeks after the gig
- ✕Reputation that doesn't travel between rooms
- ✕No record — and no recourse — when it goes wrong
On Guitaa
- ✓One place for every deal, start to finish
- ✓Money in escrow before the show, terms on record
- ✓Every rupee on one balanced ledger
- ✓Automatic payout the moment work is delivered
- ✓One reputation that follows every role
- ✓Mutual reviews, disputes, an admin backstop
One OS, every stakeholder
The whole industry, on one system
Nine kinds of people and businesses, each plugging into the same rails — so value moves between them instead of getting stuck in silos.
Artists
Brings performances, teaching, production
income from every direction on one reputation
Venues
Brings stages and budgets
the right act fast, with proof and protection
Teachers
Brings lessons
a second income on the profile they already gig with
Students
Brings fees and attention
learning from working artists, paid per session
Service pros
Brings mixing, editing, design, studios
paid per milestone — or a royalty stake
Hosts
Brings a place to stay
performances and footfall, settled in credits
Fans
Brings money, attention, word of mouth
closeness — follow, tip, back the record
Labels
Brings capital and distribution
talent to fund, royalties routed natively
Brands
Brings sponsorship
real music moments to back, not banner ads
And nobody is locked into one lane — a student on Monday can be a performer on Friday and a producer next month, on the same profile, with a reputation that compounds across every role.
What runs on it
Six ways music turns into a living
Every module is a different kind of deal — but they all run the same primitive and settle to the same ledger.
Gigs
Venues post, artists bid with proof, escrow releases after the show.
Lessons
A pack funds once; each session both sides confirm releases its own slice.
Services
Projects split into milestones — each funded, delivered and approved on its own.
Stays
Trade a bed for a set. Credits move payer → escrow → host on check-out.
Funding
All-or-nothing campaigns — cards are only charged if the goal is met.
Royalties
Monthly statements split to everyone holding a stake in the track.
Every role, every need
What each side needs — and how it's met
Nine roles, nine real problems, one system that answers each of them. Nothing here is a roadmap item — every row is live today.
Role
What they need
How Guitaa meets it
“I need paid work I can count on.”
Bid on live gigs matched to your genre and city — escrow guarantees the money is there before you play.
Gigs“I need the right act by Friday.”
Post the slot once, compare bids with clips and ratings side by side, book with confidence.
Gigs“I need income between gigs.”
Publish lesson packs on the same profile — every session you deliver pays out automatically.
Lessons“I don't want to pre-pay and get ghosted.”
Per-session escrow — you only ever pay for the lessons you actually receive.
Lessons“I need clients who actually pay.”
Milestone escrow — each stage is funded before you start it, released when it's approved.
Services“I need footfall and live music.”
List a stay priced in SurCoins; touring artists play a set in exchange for the bed.
Stays“I want to really support the artists I love.”
Follow, tip, and back records before they exist — charged only if the goal is met.
Funding“I need signal on who's worth funding.”
Real traction from actual bookings, plus a native rail to route royalties to every stakeholder.
Royalties“I want authentic moments, not banner ads.”
Sponsor real gigs, tours and events with milestone-based delivery you can verify.
SponsorshipsFree to join · pick one role or several · you can add the rest later
How it works
Need. Match. Agreement. Escrow. Release.
A cafe gig, a lesson pack, a mixing job, a hostel stay, a crowdfunded record — under the hood they are all the same five beats.
Need
A venue posts a gig, a student a lesson, an artist a mix, a fan a record to fund.
Match
Talent replies with proof — clips, ratings, verification. Compare side by side.
Agreement
Both sides lock the terms — price, scope, dates. On record, not a handshake.
Escrow
Money — rupees or credits — is held before the work, so nobody can be stiffed.
Release
The music is delivered, escrow releases, both sides review. Value exchanged.
Trust is built into the rails
Money isn't the only currency
Value is held until the music is delivered, then released — minus a flat, published fee. Every paisa accounted for, both sides reviewed.
Cash
Rupees into escrow, settled to UPI or bank after delivery.
Barter
A bed for a set, a stage for a service — value without cash.
SurCoins
Closed-loop credits that make barter liquid and accountable.
Royalty-share
A stake in the upside you helped create, not just a fee.
Find your portal
A dedicated front door for every side
Each stakeholder gets its own home — all running on the one shared system, one account, one reputation.
Guitaa for Artists
Get booked. Get paid. On your terms.
Guitaa for Venues
Fill your stage by tomorrow night.
Guitaa Gurukul — Teach
Teach music. Earn per session.
Guitaa Gurukul — Learn
Learn from working musicians.
Guitaa Backstage
Mix, master, produce — get paid per milestone.
Guitaa Stays
Trade beds for performances.
Guitaa Ops
The cross-economy console.
A peek inside
Built and running
This isn't a mockup — here's what the product actually looks like today.
Discover artists
Cross-role reputation — gigs played, ratings, verification — on one public page.
Venue dashboard
Post gigs, compare bids, manage bookings and payouts in one place.
Learn from working artists
Trial a lesson, then a session pack — protected by per-session escrow.
Hire the pros
Editors, mixing engineers, studios — paid milestone by milestone.
Stay on tour
Hostels and homestays priced in SurCoins — play a set, keep the bed.
The economy, instrumented
GMV, payouts, KYC, disputes, credits, GST and royalties — one console.
Real situations
Everyday friction in music — handled
One set of rails for the problems every musician, venue and fan actually runs into.
“A cafe needs a Friday act by tomorrow night.”
Post the slot, get bids with clips + ratings, compare, book one — money sits in escrow until the show happens.
“I'm an artist between gigs and rent is due.”
Teach what you already play. Students book session packs; you're paid for each lesson the moment it's done.
“We're touring and can't afford hotels.”
Trade sets for a bed. Hosts list stays priced in SurCoins; earn credits gigging, spend them on a place to crash.
“A venue stiffed me / the artist no-showed.”
Every deal runs on escrow with mutual reviews, disputes, and an admin backstop. Trust is in the rails.
When music moves, everyone wins.
Start as one role, add the others whenever you like — one profile, one reputation, one set of rails.
Live in Jaipur today. Built to scale city by city.