CIIE.CO Built at IIM Ahmedabad
Mr. Pranay Shah - a second-generation entrepreneur who joined his father’s business of then highly unorganized cinema advertising industry, with a determination. He relentlessly pursued his vision - to create a clutter-free engaging medium, that would help the next-gen brands to reach their audience effectively. Today, after investing 22 years in ambient media, his company - Khushi ambient media agency operates in 32+ cities across India. Khushi is now a one-stop solution to advertise on 2700+ multiplex screens. It is also the ‘go-to’ agency to manage advertisements and brand activations at 350+ malls and 30+ airports in India.